There’s no doubt that social media has been a huge phenomenon over the last few years. Since the days of MySpace and various rivals in the 2000s, all sorts of people have been finding their favourite platforms to socialise and network online.
As a specialist recruitment agency we understand that social media can be both a threat and an opportunity to our operations. While in theory it can mean that companies can do their own recruiting for very little cost, we have found that it’s not such a black-and-white picture. There are still advantages to using an agency, and getting the word out about a vacancy is just a very small part of a successful recruitment process.
Nevertheless, we see social media as a good thing for recruiters and job seekers alike. You may have noticed our growing social media presence recently as we get more comfortable with using it and are finding it to be a useful tool for reaching job seekers and broaden our many and varied candidate pools. It’s also a lot of fun!
If you ‘do’ social media, then please come and say hello to us. We are on…..
Please come and like us at 4LeisureRecruitment. On here we share all of our jobs, and news items you may find interesting. We also have a Job of the Week every Friday. Facebook is a great platform and there’s not many people who haven’t heard of it, or use it. By Facebook’s last figures, there are more adults on Facebook than not. Facebook is popular with all ages, and for many people is the only social network they use. It is sometimes a struggle because Facebook are trying to get companies to pay-to-play and are squeezing the filters even tighter. If you want to see all our posts, please come and visit our page regularly as it’s inevitable that you will miss some jobs and you never know, the one you miss might be the perfect job for you!
If you’re interested specifically in Lifeguard or Spa jobs, we also have separate pages for these too. We post up the relevant jobs here as well as industry chat.
We LOVE Twitter! Twitter has been the fastest growing social network over the last few years with around 135,000 new accounts created every day. There are over 2 billion active searches on Twitter worldwide daily.
Twitter is a great way of reaching a younger audience. Those searching for entry level jobs are active on there, shunning the now uncool Facebook in favour of something faster and sharper.
We post all our jobs up on Twitter automatically – as soon as the job is on our website, it’s also on Twitter. Twitter is very fast-moving and if you blink, you’ll miss a tweet or two, but the searchability makes Twitter a winner for us. You want a #job as a beauty therapist? Do the search and you’ll find lots, and some of them will be ours!
Come and follow us over there. We have a main account – @4Leisure – one for lifeguards @4Lifeguards, and one for Spa and Beauty @4LeisureSpa
We are on LinkedIn! Are you? We have a company page at 4Leisure Recruitment, and a discussion group at 4Leisure group.
We find LinkedIn is a fantastic way of reaching out to those looking for a management or senior role, and for keeping up with industry developments with professionals who are not necessarily active on Facebook.
This article from Recruitment Buzz discussed whether LinkedIn is the biggest threat to us as recruiters, but we certainly don’t think so. Sharing news of job vacancies is only one part of the process, and LinkedIn has given us just another way of sharing those vacancies. If anything, LinkedIn is helping us to reach you or your next brilliant employee.
Using LinkedIn in tandem with more mass-market platforms such as Facebook allows us to reach employers and candidates all the way up and down the job ladder.
We are also on Google +. Yes, it’s not mass-market yet and it’s still full of IT professionals and bloggers, but Google+ will be popular soon and we’re getting ahead of the curve! Google have invested a lot of time, money, and effort into making Google+ the ultimate social network and we have to admit that it’s pretty good. It has the best of all the social networks – you can have one-way relationships like Twitter, with the content-rich postings of Facebook. We love the AutoAwesome feature, and are looking forward to using it more.
If you’re on Google+, please come and connect with us over there and we’ll muddle through together.
And if you’re looking for a job using social media?
Our advice to you is to do it! Use Twitter to search for vacancies, like Facebook pages of recruitment agencies operating in your industry, and get on LinkedIn. Make your profiles searchable and let people come and find you too. Project an online image which is desirable to employers, and get networking.