The hype seems to be building around Fitness First and it has been reinforced by their CEO Andy Cosslett who spoke to the Evening Standard recently and outlined their plans for reinvention and growth.
In particular, it’s great to see someone who hasn’t avoided the issues with reputation and contractual terms and is indicating that they will become more transparent, a trend that is surely welcome news to the general public.
There can be no doubt they have some serious convincing to do with historically poor image perceived by their target market but they’re making all the right noises and we’ve seen some substantial changes in the attitudes, strategies and recruitment already. And with some great people on board, they’re certainly giving themselves every opportunity to pull it off.
Phoenix from the flames? The next 18 months will be key but it will be a remarkable return to glory for a business many had written off.
Read the full interview: Evening Standard
More on this story: Leisure Management