We are fast approaching the end of the year and beginning of 2018. With that in mind in the world of leisure recruitment, our minds turn from staffing luxury fragrance counters for the madness of the festive period to preparing for the stampede of new members in gyms and fitness centres across the UK.
While shops and restaurants are taking a well-earned breather in the month after Christmas, gyms and health and fitness providers see a massive upturn in business. Starting new year’s resolutions and fighting to work off the thousands of extra calories consumed over the Christmas period sees an increased demand for health and fitness services. In the leisure industry, we call it ‘the Golden Quarter’, and as leisure professionals, we have witnessed it ourselves, year after year.
With rises in total membership and reports of the growth of the industry, fitness operators nationwide are bracing themselves. Temporary skilled recruits are vital at this time of year. Whether it be membership sales consultants or temporary personal trainers to help with the influx, here at 4 Leisure we have an experienced team on hand to fill those gaps.
Looking for a new leisure job?
Likewise, if one of your resolutions is to get a new leisure job then now would be a good time to try out a new role on a temporary basis. Temporary work not only gives the chance for a trial for both the employer and the employee, but it can give vital training and experience for those who are trying to break into the industry. Or it could simply be a good way of getting a few more paid hours in while you can.
Do you need extra staff for your leisure business?
If you are a leisure business and are currently planning for January then get in touch we have a dedicated team who can tailor a recruitment package specific to your needs.
Here are some of the challenges involved in managing members of your health club.
Research from Mintel has shown that spending on fitness remains strong, despite a credible threat from fitness technology. Member retention can be an issue, however, with some members citing unfriendly staff as a problem. It is imperative that the staff you hire are aware of the impact that they can personally have on your gym’s success.
Read this article for more information – http://www.healthclubmanagement.co.uk/health-club-management-features/Mintel-UK-Health-and-Fitness-Club-Report-2017/32014
Recent intervention into gym membership deals by the CMA has made it harder for gym operators to lock clients into long-term contracts. This is a good thing for the client and makes gym membership an easier option, however, it does mean that gym brands can no longer rely on long-term commitment from clients and it will be necessary to find other ways to keep clients happy and paying for longer. https://www.gov.uk/government/news/gym-users-to-get-better-deal-in-2017
The idea that you can take advantage of someone’s good intentions in the new year and keep them paying for two years or longer has all but disappeared, and gyms are now having to work harder at client retention. The result should be happier clients whose needs are being met continuously and not just until they sign the membership contract.
That doesn’t mean that people will not be looking to join a gym after Christmas. However the government intervene in membership business models, people are still human and will be making all the right intentions to change their behaviour and health habits throughout January and into February.
If you need staff to plug a few holes and get those paying customers on board and happy for as long as possible, get in touch with our temporary division now.