Do recruiters use social media to check on candidates?

Do you think about what you post on your social media accounts? If you’re looking for a job then you should!

Recent research by CareerBuilder found that around 60% of recruiters in the US use social media to garner more information about a candidate. We imagine it’s a similar story here in the UK, though we’ll leave it to you to guess whether we are in the 60% ourselves!

Read the full article at – http://thehiringsite.careerbuilder.com/2016/04/28/37823/

Do recruiters use social media

The truth is that it is irrelevant whether you think it’s ethical for a recruiter to check out your personal social media feeds because it goes on regardless. It is part of a recruiter’s job to make sure their client is getting the best possible candidates for consideration. If you’re actively looking for a job, then you need to be careful what you post.

You may think that no-one really looks at your social media postings but once you cross the line and post something, it’s no longer a secret. Whether you have 1 follower, or 1 million, the content is there for all to see. Let’s hope Gary Lineker doesn’t regret this tweet from earlier this month.

gary-linekar-tweet

Whether or not Gary is right or wrong in his early assessment of Leicester City’s likely league finishing position, it would take a very brave man to go back on this promise, especially as it’s been retweeted over 33,000 times, taking the reach of this lone tweet into the millions. OK, Gary is a very famous seller of crisps and will inevitably attract attention, but when you’re looking for a job, you’re trying to catch the attention of potential employers and those tasked with working on their behalf. Probably best to not give off a bad impression of yourself.

To make a bad impression of yourself, according to the research, you should use bad language, use inappropriate or provocative photos, show yourself up as a racist or bigot, bad-mouth your current or former employers, or show general poor communication skills.

To create a good impression, you should use a professional photograph, share updates which support the skills you claim to have, and have good communication skills.

It’s not a good idea to stay off social media altogether either – around 40% of employers say that lack of digital presence is off-putting. Maybe in this age of almost everyone using social media, it looks suspicious if you don’t.

So what can you do? First of all, look at all your social media accounts and put yourself in the recruiter’s shoes. Is there anything in there which would make a recruiter think twice before recommending you to an employer?

Then improve your accounts. Can you add positive stories to your accounts which reinforce your professional image? Can you replace your dodgy profile pic with something more professional, for example.

Going forward, employers have been known to use social media to keep a check on employees, so don’t think that the game stops once you’re safely in the job. Be mindful of what you post on social media all of the time – you never know who might be watching!

Why not follow us on social media too?

Officially ‘a big thing’ on Twitter – 4Leisure Recruitment and #ARP100

This week we made our debut into the #ARP100 at number 69!

The #ARP100 is a league table for UK recruitment agencies on social media. It is ranked by Klout score which includes our main Twitter account and our main Facebook page. This does not include the influence on our more specialist accounts, or our LinkedIn presence as yet, but Klout are working on it!

4Leisure Recruitment social media

To be measured as one of the most influential recruiters on social media is amazing! We do work hard on social media as we know it’s a brilliant resource in reaching out to both candidates and clients. With more and more people on social media, and more people using it as a job-hunting resource, we invest resources in keeping in touch through various social media channels, including Twitter, Facebook, LinkedIn, and Google+ as a company. This is on top of the sterling work done at a more personal level by our individual recruitment executives, and is a mere supplement to the tried-and-trusted recruitment methods we use, and will continue to use, on a daily basis.

So as of today (13th January) we are in position 69 with a Klout score of 46 which isn’t too shabby. We may not stay this way. With more and more recruiters signing up to #ARP100 we are bound to see some movement in position, although I’m confident our influence, as measured by Klout, will only improve. For now, 69 is our new favourite number.

Please come and follow us on Twitter, Facebook, and LinkedIn. Be warned – you may be heavily influenced in a social way!

Make your LinkedIn profile sparkle

Make your LinkedIn profile sparkleOne of the fastest growing social networks over the last couple of years has been LinkedIn. The biggest network for professionals has huge international use and is a brilliant way of networking for business.

One of the disadvantages of LinkedIn is the sheer number of people who use it. If you are using it to find a new job for example, it may take someone a long time and a lot of connections to find you. However, your personal profile is a good way for a potential employer to find out more about you. You need to make your profile sparkle!

Use pictures

They say a picture can paint a thousand words, which is a good enough reason to use them when you’re trying to get your message across in a very short space of time. As well as text, you can fill your profile with images. Use the ‘upload a file’ button to upload images that show who you are and what you can do. Use product shots, or photos of you at work, or a screen shot of your website.

Your profile picture needs to reflect the image for the job you want. Professional photos don’t have to be sterile head shots but you need to steer away from anything that can be deemed undesirable. Have a look at other people’s profile photos to get some ideas.

You don’t have to hire a photographer for your photo. You can get some perfectly good quality photos with an iPhone. Quality doesn’t have to mean extra expense, though if you’re not confident, professional photos can be a very worthwhile investment.

Use video

Video is a fantastic way of getting people to stay on your profile longer with minimal effort on their part. You can link from your profile to a third-party host such as YouTube.

Create an introductory video. Say hello and sell yourself. Less than a minute is ideal. Again, video can be created on the devices you already own, and you can edit them if you want using free software such as Windows Movie Maker.

As an alternative to a video, you can make a slide-show. Avoid Powerpoint as it doesn’t work on LinkedIn – use a third-party site like SlideShare or Prezi instead. Not many people have slide-shows on their profile, so this is a way of gaining that important edge over job-seeking rivals.

Be recommended

Endorsements are nice but recommendations are better. They are richer and take more effort which means they are more valuable. Ask your colleagues and friends to write a recommendation for you, and you can do the same for them.

Take advantage of links

If you’ve got something you’re proud of, make sure you add it to your projects section and hyperlink it. By linking your project sited elsewhere to your profile, you have optimised the chances of your prospective employer taking a good look at it and loving your work! Check your links work regularly.

Get yourself out there

The best advice for getting yourself spotted on LinkedIn is to join in. Join groups connected to your area of expertise and contribute to the conversation. Active group members get their profile looked at significantly more than non-contributors, and you never know who’s lurking in there. It might be your next client or employer. Good luck!

To start you off, we have a LinkedIn group for leisure recruitment chat. Please come and join in the conversation.

4Leisure get social!

There’s no doubt that social media has been a huge phenomenon over the last few years. Since the days of MySpace and various rivals in the 2000s, all sorts of people have been finding their favourite platforms to socialise and network online.

As a specialist recruitment agency we understand that social media can be both a threat and an opportunity to our operations. While in theory it can mean that companies can do their own recruiting for very little cost, we have found that it’s not such a black-and-white picture. There are still advantages to using an agency, and getting the word out about a vacancy is just a very small part of a successful recruitment process.

Nevertheless, we see social media as a good thing for recruiters and job seekers alike. You may have noticed our growing social media presence recently as we get more comfortable with using it and are finding it to be a useful tool for reaching job seekers and broaden our many and varied candidate pools. It’s also a lot of fun!

If you ‘do’ social media, then please come and say hello to us. We are on…..

Facebook

Please come and like us at 4LeisureRecruitment. On here we share all of our jobs, and news items you may find interesting. We also have a Job of the Week every Friday. Facebook is a great platform and there’s not many people who haven’t heard of it, or use it. By Facebook’s last figures, there are more adults on Facebook than not. Facebook is popular with all ages, and for many people is the only social network they use. It is sometimes a struggle because Facebook are trying to get companies to pay-to-play and are squeezing the filters even tighter. If you want to see all our posts, please come and visit our page regularly as it’s inevitable that you will miss some jobs and you never know, the one you miss might be the perfect job for you!

If you’re interested specifically in Lifeguard or Spa jobs, we also have separate pages for these too.  We post up the relevant jobs here as well as industry chat.

Twitter

We LOVE Twitter! Twitter has been the fastest growing social network over the last few years with around 135,000 new accounts created every day. There are over 2 billion active searches on Twitter worldwide daily.

Twitter is a great way of reaching a younger audience. Those searching for entry level jobs are active on there, shunning the now uncool Facebook in favour of something faster and sharper.

We post all our jobs up on Twitter automatically – as soon as the job is on our website, it’s also on Twitter. Twitter is very fast-moving and if you blink, you’ll miss a tweet or two, but the searchability makes Twitter a winner for us. You want a #job as a beauty therapist? Do the search and you’ll find lots, and some of them will be ours!

Come and follow us over there. We have a main account – @4Leisure – one for lifeguards @4Lifeguards, and one for Spa and Beauty @4LeisureSpa

LinkedIn

We are on LinkedIn! Are you? We have a company page at 4Leisure Recruitment, and a discussion group at 4Leisure group.

We find LinkedIn is a fantastic way of reaching out to those looking for a management or senior role, and for keeping up with industry developments with professionals who are not necessarily active on Facebook.

This article from Recruitment Buzz discussed whether LinkedIn is the biggest threat to us as recruiters, but we certainly don’t think so. Sharing news of job vacancies is only one part of the process, and LinkedIn has given us just another way of sharing those vacancies. If anything, LinkedIn is helping us to reach you or your next brilliant employee.

Using LinkedIn in tandem with more mass-market platforms such as Facebook allows us to reach employers and candidates all the way up and down the job ladder.

Google+

We are also on Google +. Yes, it’s not mass-market yet and it’s still full of IT professionals and bloggers, but Google+ will be popular soon and we’re getting ahead of the curve! Google have invested a lot of time, money, and effort into making Google+ the ultimate social network and we have to admit that it’s pretty good. It has the best of all the social networks – you can have one-way relationships like Twitter, with the content-rich postings of Facebook. We love the AutoAwesome feature, and are looking forward to using it more.

If you’re on Google+, please come and connect with us over there and we’ll muddle through together.

And if you’re looking for a job using social media?

Our advice to you is to do it! Use Twitter to search for vacancies, like Facebook pages of recruitment agencies operating in your industry, and get on LinkedIn. Make your profiles searchable and let people come and find you too. Project an online image which is desirable to employers, and get networking.

From www.SocialTalent.co