Xercise4less signs major deal with Tesco

Yorkshire-based low-cost gym operator Xercise4Less have signed a major deal with retail giant Tescos.

In a bold move for the gym operator, the deal will see gyms installed in several Tesco’s sites across the country. With a potential membership base on tap, is this the start of a trend of gym and retailer partnerships, or is this something we’ve seen come and go before with JJB?