Want to know where the hot leisure jobs will be in 2015? What will be the big leisure industry developments? Well, we don’t know exactly either but being at the coalface of leisure recruitment, we have a good idea as to what will be hot and not next year. These are the leisure and fitness trends to watch in 2015…..
We think that group cycling studios will be big with plenty of new players entering the market. With 2014 seeing the Grand Depart of the Tour De France, and the UK getting behind the Commonwealth Games, it’s not hard to see why the country has reignited its passion for cycling, but the question is will this love affair be more of a short lived fad? To some extent it’s going to be about how fitness providers engage with their market and how to create a successful business model. With the move away from gym-like memberships and towards a more pay-as-you-go structure, the ability to keep people interested in the longer term will be key.
Growth of Parkour.
An activity that has historically been confirmed to empty car parks and back streets has now come to the fore with dedicated academies and venues popping up across London, and businesses like Parkour Generations providing a more commercial approach to this exciting style of recreation. If you fancy getting in on this, there are courses springing up to teach you how to lead others in Parkour.
It’s all about the tech! There’s been an explosion of fitness technology lately with watches and monitors of varying usefulness emerging to give you feedback on your fitness, health and tell you the time! Surely it won’t be long before the health club operators recognise the revenue potential for these devices. If they can get them integrated into their own fitness systems, they’ll have a very powerful tool for retention as well as secondary spend. We’ve already spoken to a couple of operators who are employing specialists dedicated to exploiting these opportunities.
Stronger focus on leisure professionals
Leisure operators are actually starting to provide a better work/life balance for their employees. For many years it’s been the ironic status quo for people working in the health and fitness sector that they were worked so hard that they were actually far from healthy themselves. Many operators, with a history of micromanagement and aggressive targeting have burned people out much quicker than in other sectors.
We’ve recently seen a positive trend in some of these businesses really investing time into their people to make sure they actually enjoy their work. With unemployment figures low, businesses have to make the effort to make themselves attractive to candidates, and by providing them a better work/life balance, they’re really starting to see some positive returns on their investments. Not only is employment longevity improving but the quality of work also seems to be better. We’re pretty sure that the most successful businesses in the sector in 2015 will be those with a strong people focus.
Will 2015 finally be the year that the sector gets its act together and sorts out the accreditation issue? It’s been going on for a while but the industry leaders really seem to have the impetus to get something resolved at the moment and with businesses like HABIA driving the changes it can’t be too far away now and will surely improve the standards across the sector.
So there we have it – five things we will be keeping an eye on in 2015. What are your leisure and fitness trend predictions for next year?