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Vacancy Details

About Role

Marketing Manager | Edinburgh Cycle Hire Scheme

Location: Edinburgh, Scotland

Salary: To £37,000 + Company Vehicle + Excellent Benefits Package

Hours: 37

An exciting opportunity has arisen to join a leading leisure brand with a new cycle hire scheme to be launched in Edinburgh.

My client has over 20 years experience in leisure management on behalf of 22 clients, including Community Leisure Trusts, Local Authorities, Universities and Sport England.

The new cycle hire scheme is launching in Edinburgh this summer and we want you and help us promote this amazing way of getting around our beautiful city. This is a unique opportunity for a Marketing Manager to encourage residents and visitors to Edinburgh to have a healthier way around this beautiful city.

Overview of the role

In this role, you will deliver the marketing strategy, create marketing campaigns to promote the Edinburgh cycle hire scheme and enhance brand awareness - ultimately stimulating and growing usage.

In this role, you will also use a range of marketing and communication channels to engage with the right audiences at the right time. Our multi-channel approach will raise the profile of the scheme, generate leads and encourage residents and visitors to choose cycle hire. In addition, our use of insight and Customer Relationship Management (CRM) will ensure we are not only focusing on acquisition but ensure once people have tried the scheme, they will be engaged and want to use it repeatedly.

Once the scheme is successfully launched, the role will extend to support the marketing of my clients other activities in the North of the UK so the successful candidate must be willing to travel.

About you

This role is suited to a creative, flexible individual who has a high degree of drive, is self-motivated and gets a buzz out of achieving their goals at work. You will have experience of delivering results through marketing. It is essential the candidate has experience of the following

  • SEO, PPC, display, social media, email marketing, website management, video marketing and content marketing
  • Delivering excellent CRM and marketing automation
  • Working in marketing for at least 5 years

Whilst this role is supported by my clients central marketing team, we are looking for a strong candidate with local experience of the Edinburgh city region with a hands-on approach & as desire to succeed in this autonomous role.

Local knowledge, building relationships and delivering local activity is key to be successful in this role.

Qualification Level

  • Degree in Marketing or other business related subject (preferred but not essential)
  • CIM qualification or professional accreditation (desirable)
  • Full driving licence

In line with my client's policy, all employees will have a DBS disclosure at an appropriate level.

About my client

This international service company combines commercial know-how with a deep public service ethos. improving services by managing people, processes, technology and assets more effectively. They advise policy makers, design innovative solutions, integrate systems and - most of all - deliver to the public. My client supports governments, agencies and companies who seek a trusted partner with a solid track-record of providing assured service excellence.

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