General Manager - Active Entertainment Venue

Job Description

General Manager 

Family Entertainment and Activity venue

A fantastic General Manager opportunity now exists in Wilmslow for this exciting and fast paced family entertainment and activity venue who are part of a well-respected and highly successful private group of companies. My client wants to recruit a General Manager who is people focused and a commercial leader who enjoys making decisions and having the autonomy to drive the business forward.

The General Manager will take full responsibility for the business and the subsequent day to day running of the park. Duties will cover all facets of the business including people, sales and marketing, finance, and operations.

Main areas of Accountability:


  • Lead from the front demonstrating a positive ‘can do’ attitude and total dedication to the ultimate customer experience
  • Recruit, train and develop team members supporting them in their career development plans
  • Carry out regular one to ones and formal performance and development reviews.
  • Communicate daily and weekly targets and facilitate their achievement through the team.

Sales and Marketing:

  • Work with the Directors to design and implement a sales and marketing plan in line with the overall business plan, capable of delivering and over achieving the specified financial targets
  • To work with Directors to ensure that each income line has an advertising and promotion plan to deliver the sales targets in line with overall business strategy, brand development and objectives
  • Devise and manage an annual and quarterly marketing plan for the business
  • Create a strong and positive social media presence


  • Work with the Directors to set detailed sales and profit budgets
  • Ensuring the delivery of KPI’s set by the Directors to drive revenue to achieve or exceed Budget
  • Review financial targets against budget and report to Directors as required.
  • Provide business plans for new capital expenditure projects
  • Monitor all costs to maximise efficiency, in particular payroll costs to be managed within budget while ensuring adequate cover of all business areas.


  • Taking a ‘hands on’ and leading from the front approach, demonstrating proactive customer engagement and relationship development
  • To manage key stakeholder relationships and external contractors
  • To comply at all times with Health and Safety regulations, procedures and safe working practices in accordance with current legislation.
  • Proactively manage and be responsible for all Hygiene, Maintenance and Health and Safety issues, ensuring a safe environment for employees and customers.
  • Ensure all relevant employees are ‘DBS’ checked and employee references are taken.
  • Ensure that there is an appropriate system in place whereby at all times there is a competent senior employee on duty and available to deal with emergency situations.

 My client has serious growth plans and opportunities to progress your career will be available over the next 12-18 months. To hear more please drop me an email or APPLY now.. Thanks James