Head of PT

Head of Fitness Product 
Location: Hybrid (UK-wide travel required)
Salary: Competitive + Package (Negotiable)

The Opportunity
We are partnering with a high-profile fitness operator to appoint a Head of Product with a clear mandate: elevate and scale the Personal Training (PT) proposition across a multi-site estate. This is a pivotal leadership role, responsible for shaping product strategy, driving commercial performance, and embedding a data-led culture across the PT offering.
You will take ownership of assessing the current PT product, identifying opportunities for growth, and delivering a robust, scalable strategy that enhances member experience and maximises revenue.
 
Key Responsibilities

• Strategic Leadership
  • Define and deliver the overarching PT product strategy aligned with business goals
  • Evaluate the current PT offering using data analysis and performance metrics
  • Identify growth opportunities and implement scalable solutions across multiple sites
• Data-Driven Decision Making
  • Build and embed a data-led approach to product development and performance tracking
  • Develop and implement a robust reporting framework, including clear KPIs
  • Analyse commercial performance and translate insights into actionable strategies
• Commercial & Financial Ownership
  • Create detailed financial models and projections to support product initiatives
  • Drive revenue growth through optimisation of pricing, packaging, and PT delivery models
  • Develop business planning modules for PT teams to improve individual and club-level performance
• Product Development & Implementation
  • Lead the end-to-end lifecycle of PT product innovation—from concept to rollout
  • Project manage key initiatives, ensuring timely and effective execution
  • Continuously refine the product based on performance data and customer feedback
• Stakeholder Engagement
  • Collaborate cross-functionally with operations, marketing, and senior leadership teams
  • Engage and influence key stakeholders across a multi-site business
  • Support and guide club-level teams in delivering best-in-class PT experiences

 
About You

• Proven experience in a senior product or commercial role within the fitness industry at group level
• Strong background managing multi-site operations, within a large-scale fitness operator
• Demonstrated success in developing and executing data-driven strategies
• Highly analytical, with the ability to interpret complex data and translate it into business outcomes
• Experience in financial modelling, forecasting, and commercial planning
• Strong project management skills with a track record of delivering initiatives at scale
• Excellent stakeholder management and communication skills
• Passion for fitness and a deep understanding of the Personal Training landscape

 
What’s on Offer

• Opportunity to shape and lead a high-impact product within a leading fitness brand
• Significant autonomy and visibility at senior leadership level
• Competitive salary and benefits package (negotiable based on experience)
• Hybrid working model with national travel

 
Apply Now
If you are a strategic, commercially driven leader with a passion for fitness and a track record of delivering results through data and innovation, we would love to hear from you.