Multiple hires

Delivering Tailored Recruitment Solutions for an Independent Swim School

The Challenge:

An independent swim school had exhausted all internal recruitment efforts and struggled to attract qualified swim instructors through traditional advertising. The business turned to 4Leisure Recruitment for specialist support.
Campaign One – Niche Location, Limited Candidate Pool

The first campaign presented a unique challenge: the swim school was located in an area with a limited pool of qualified instructors. Advertising alone was not producing results, so 4Leisure crafted a bespoke, localised recruitment strategy.

This involved:

• Mapping and proactively reaching out to qualified swim instructors within a targeted radius of the facility
• Supporting this with tailored advertising to improve reach and visibility
• Creating brand awareness around the employer’s key benefits, supportive culture, and commitment to staff development and succession planning
• Maintaining close communication with the client and adjusting the campaign in real time based on performance

The Result:

A successful hire was made, fulfilling the client’s immediate need and demonstrating the value of a targeted, hands-on approach.
Campaign Two – Higher Volume Recruitment
Following the success of the first campaign, the swim school partnered with 4Leisure again to recruit in a different location with a larger candidate pool. Leveraging their in-depth industry knowledge, 4Leisure:
• Designed a high-impact strategy aimed at attracting multiple candidates
• Utilised their specialist network and specialist knowledge of the role to source and shortlist top talent efficiently
• Enabled the client to hire for several positions while also building a strong talent pipeline for the future

The Result:

A total of 7 hires were made across both campaigns, delivering a significant return on investment and ensuring the swim school was fully staffed and prepared for future growth.

Testimonial: 

"Working with 4Leisure Recruitment has been a game-changer for our swim school. After exhausting all of our own recruitment efforts, we were beginning to lose hope, but from the moment we engaged with the team we knew we were in expert hands."
"Amy took the time to truly understand our challenges and created a bespoke strategy that felt completely tailored to our needs. Her insight and approach were spot-on, especially in areas with a limited talent pool."
"Joel’s commitment and perseverance were second to none. He left no stone unturned in the search for the right candidates, and his regular communication kept us confident and informed throughout the entire process."
"Thanks to their combined efforts, we’ve now made more hires than we’d even hoped for and have built a strong talent pipeline for future needs. We couldn’t be happier with the results and would wholeheartedly recommend 4Leisure to anyone looking for a recruitment partner who genuinely delivers."

– Adam Comfort -  Founder/Director, Independent Swim School